The Canadian government has made the decision to delay the expansion of its medically assisted suicide program.
The country recently announced that it was getting ready to expand the program to include those with mental illness.
Soon after the announcement, La Maison Simons, a fashion retailer in Canada, aired a commercial promoting assisted suicide using a now-deceased woman as the subject of the advertisement.
As part of its “All is Beauty” campaign, La Maison Simons arranged multiple travel excursions for a terminally ill young woman before her scheduled physician-assisted suicide.
Canadian retailer Simons promotes assisted suicide in new ad campaign: pic.twitter.com/WUJbJ5kflr
— End Wokeness (@EndWokeness) November 27, 2022
“Last breaths are sacred,” the woman identified in the ad only as “Jennyfer,” says as she visits a variety of gorgeous locations and natural wonders. “Even now, as I seek help to end my life, I see so much beauty. You just have to be brave enough to see it.”
During an interview before the release of the commercial, Peter Simons, the company’s chief merchant, said that it was important to tell Jennyfer’s story and to create a “ripple” in which people can find the strength and courage to see beauty, even amidst life’s more difficult moments.
The video generated a storm of outrage with words like “dystopian” and “demonic” used to describe it, leading to the government’s decision to delay the expansion of the program.
Kenneth Shrup of The Federalist says the battle is far from over.
Shrup points out that doctors in Canada can only bill the government $31 per patient. They can only see a maximum of 50 patients per day and cannot bill for time-consuming tasks like checking labs, writing referrals, and conducting physical exams.
The low pay for medical professionals who still have to pay for college has created an acute shortage of doctors. Canadians must now wait for half a year to see specific doctors in a country that once boasted one of the best doctor-to-population ratios in the world.
As a result of this unmanageable situation, Shrup says, “providing no-extra-cost care for all with fiscal reality requires a shocking technocratic solution: eliminating the excess population to relieve them of the suffering inflicted by progressive utopianists.”
Before her death, Jennyfer told Canadian television that she really wanted to live. “I feel like I’m falling through the cracks, so if I’m not able to access health care, am I then able to access ‘death care?’