In an age when corporate executives are often viewed as aloof and detached, UFC President Dana White demonstrates that the human touch can still reverberate throughout an organization. On Saturday, he offered his employees complimentary tickets to the box-office hit “Sound of Freedom,” a movie depicting the harrowing struggle against human trafficking. Moreover, he urged other leaders to do the same, raising awareness of this grim issue industry-wide.
“Sound of Freedom” is a cinematic triumph that unveils the terrifying realities of child trafficking. The film, outperforming Hollywood stalwarts like Disney’s “Indiana Jones and the Dial of Destiny,” earned an impressive $14 million on its opening day alone. Its stellar performance underlines the public’s thirst for meaningful narratives that reflect real-world issues.
— danawhite (@danawhite) July 9, 2023
The story is based on the life of Tim Ballard, a former federal agent turned founder of Operation Underground Railroad, an organization dedicated to liberating children from the clutches of the illicit trade. The film poignantly portrays Ballard’s decision to leave his job and embark on a dangerous mission, ultimately rescuing countless innocent lives from an unthinkable fate.
In its stark portrayal of this global criminal enterprise, the film aims to shock audiences into action. Ballard hopes that “Sound of Freedom” will cause viewers to “wake up” to the severity of child exploitation and trafficking.
BREAKING: Sound of Freedom is a SMASHING SUCCESS, projected to earn OVER $40 MILLION in opening weekhttps://t.co/RtqJWbrXsL
— Jack Poso 🇺🇸 (@JackPosobiec) July 9, 2023
In the movie, Jim Caviezel, renowned for his role as Jesus in “The Passion of the Christ,” delivers a stirring performance as Ballard. According to Caviezel, this film is his most significant work since the 2004 box office blockbuster, underscoring the movie’s profound impact.
The compelling narrative of “Sound of Freedom” has resonated with audiences, rocketing the movie to the top of the box office charts on Independence Day. Generating $14.2 million in sales on the holiday, it continued its box-office reign, securing a further $4 million a few days later. Critics predict it will have surpassed $20 million by the week’s end, an achievement reflecting its popularity among audiences nationwide.
Angel Studios, the distribution force behind the successful series “The Chosen,” facilitated the film’s release. The company’s CEO, Neal Harmon, attributed the movie’s success to its fans, saying, “This movie has now taken on a life of its own to become something more than that, a grassroots movement.”
However, the resounding success of “Sound of Freedom” is not merely a testament to good filmmaking. It serves as a clarion call, signaling audiences are eager for stories that challenge them and promote awareness of pressing societal issues. And Dana White’s commendable initiative amplifies this call, urging corporate leaders to engage their workforce in this crucial conversation.
White’s move marks a pivotal shift in corporate social responsibility, demonstrating how executives can leverage their influence to spotlight critical issues. By offering free tickets to his staff, White is endorsing not just a film but a movement, illustrating a corporate commitment to making a tangible difference in society.
While “Sound of Freedom” continues to stir audiences, it’s critical to acknowledge the power of these stories. They drive change, build understanding, and, most importantly, open eyes to the uncomfortable realities often overlooked. The call is clear: to amplify the film’s cultural impact, it’s time for others to follow White’s lead and let the “sound of freedom” reverberate across corporate boardrooms nationwide.