Tucker Carlson’s nicotine pouch brand ALP is rapidly gaining traction as conservatives reject Zyn, a product owned by Philip Morris International (PMI), due to its political associations. A recent survey conducted by Nicokick revealed that more than 86% of users are considering switching to ALP, signaling a potential shift in market dominance.
Carlson created ALP to offer a nicotine pouch alternative that better aligns with conservative values. The move came after PMI received criticism for donating to Vice President Kamala Harris’ campaign and endorsing diversity-focused corporate initiatives.
These practices earned the company a “Woke Alert” from Consumers’ Research, further alienating customers dissatisfied with its direction.
The success of ALP underscores a growing trend among conservative consumers to boycott products tied to leftist agendas. Carlson’s brand, marketed with the slogan “Bye Zyn. Buy Alp,” is designed to provide a politically neutral option for users.
Industry experts suggest ALP could disrupt the market, especially as it continues to attract former Zyn users who oppose PMI’s ideological leanings. Marina Murphy of Nicokick described the brand’s launch as a “game-changer” for nicotine users seeking alternatives.
As ALP expands nationwide, its popularity highlights a broader cultural shift in consumer behavior. Many users now prioritize aligning their purchases with their values, creating new opportunities for brands like ALP to challenge established leaders in the market.
