Biden Campaign’s $50 Million Ad Spend Criticized

The Biden campaign is poised to spend $50 million on a new ad campaign targeting swing states, sparking debate over the strategy’s effectiveness. Following two major fundraisers—one in New York City raising $26 million and another in Los Angeles raising $28 million—the campaign plans to use these funds to focus on Donald Trump’s recent criminal conviction.

Despite these fundraising efforts, Biden’s totals are overshadowed by Trump’s, who raised $53 million within 24 hours of a controversial verdict in New York City and over $420 million since then.

The Biden campaign, once boasting a financial advantage, is now trailing behind Trump’s significant fundraising. The $50 million ad buy, scheduled for June, aims to target Black, Hispanic, and Asian American voters, groups where Biden has struggled to maintain support. Critics argue that this focus on Trump’s legal issues may not resonate with voters, who may view the trials as politically motivated.

Pollster Frank Luntz recently noted that the verdict “is not going to significantly alter the results at this moment,” emphasizing the importance of the upcoming presidential debates.

The Biden campaign’s strategy, centered on attacking Trump’s character rather than promoting Biden’s accomplishments, has raised concerns. The new ads claim that Biden has lowered healthcare costs and made corporations pay their fair share, but these assertions lack supporting evidence and may not align with voters’ experiences of rising costs.

Michael Tyler, communications director for Biden-Harris 2024, asserts that as voters consider Trump’s potential return to the White House, support for Biden will grow. However, despite running ads since Labor Day, the campaign has not seen significant shifts in public perception of the candidates.

The decision to allocate a substantial portion of their funds to this ad campaign is seen by some as a risky move. The effectiveness of focusing on Trump’s legal troubles, rather than Biden’s record, remains questionable. Critics suggest that voters may have already formed their opinions about Trump, making it difficult for such ads to change minds. As the election season progresses, the impact of this $50 million investment will become clearer, but skepticism about its potential effectiveness is widespread.