Insiders of Anheuser-Busch, Bud Light’s parent company, reported that “no one at the senior level” was aware of or approved a partnership with “transgender” social media celebrity Dylan Mulvaney.
Since partnering with Mulvaney, Anheuser-Busch’s market value decreased by more than $6 billion, dropping by over 5%. The partnership was to promote the National Collegiate Athletic Association’s (NCAA) basketball tournaments, known as March Madness.
Two insiders at Bud Light’s parent company said its decision to have Mulvaney promote the beer brand was a “mistake.”
“No one at a senior level was aware this was happening,” one source told the Daily Wire.
“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal. Obviously it was, and it’s a shame because they have a well-earned reputation for just being America’s beer — not a political company. It was a mistake,” the source added.
A second source told the Daily Wire that a lower-level Bud Light employee was responsible for the Mulvaney partnership.
Conservative activist Rogan O’ Handley, known as “DC Draino” on social media, recently said that sources inside Anheuser-Busch told him that senior executives were unaware of the partnership with Mulvaney and were “angry” that Bud Light released a can with a picture of Mulvaney on it.
Scoop: Anheuser Busch insider tells me execs are angry at release of Dylan Mulvaney can
It wasn’t posted on any AB/BL social medias & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda
New PR statement expected
— DC_Draino (@DC_Draino) April 4, 2023
According to OpenSecrets, Anheuser-Busch employees have donated more money to Republicans than Democrats. The company has donated to both parties, but in 2022, it donated more to Republicans.
Looks like the Dylan Mulvaney campaign was not approved by senior execs.
Heads should roll. https://t.co/e301ZF2vDU
— John Cardillo (@johncardillo) April 6, 2023
Anheuser-Busch’s vice president of communications, Jennifer Morris, said at an industry event in 2021 that she believed It was important to “leverage our scale and resources to further conversations around DE&I [Diversity, Equity, and Inclusion] and help consumers understand the differences they can make as individuals.”
Bud Light vice president of Marketing Alissa Heinerscheid claimed in a recent interview that she wanted to “evolve and elevate this incredibly iconic brand” and focus on “inclusivity” because she felt it was “in decline.”
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,’” she said.
The “transgender” community makes up less than 1% of the U.S. population. Anheuser-Busch’s decision to cave to the minority instead of the majority led it to lose over $6 billion in value and experience a 4% decrease in market shares.